This Is Me, By Design

  • Branding / Identity Design
    Logo Design
    Typography
    Print Design
    Editorial

This logo is a bold reflection of who I am as a designer — innovative, expressive, and always pushing creative boundaries. The futuristic, geometric typography represents my forward-thinking mindset and passion for exploring new ideas, while the clean, minimal structure reflects the professionalism and clarity I bring to every project.

The soft curves alongside sharp edges in the lettering mirror my personality: confident, yet approachable and energetic. This visual identity is more than just a name — it’s a statement of creativity, curiosity, and a relentless drive to design with purpose and distinction.

Geometry with Personality

The construction of the grid for the Kiana Sua logo is, highlighting its geometric structure and precision. The custom typography is built entirely from a base square form with soft, rounded edges — a visual motif carried throughout my branding.

The letter K is used as a key unit of measurement, defining consistent spacing around the logo and within the letterforms themselves. This grid system ensures balance, rhythm, and alignment, reinforcing the thoughtful and intentional nature of the design. Every curve and edge is considered, reflecting a logo that’s both technical and expressive — just like my creative style.

My Visual Voice

My colour palette is a mix of clarity, warmth, and bold expression. I use clean white to create space and openness, soft bone for a touch of warmth, and deeper tones like smoky plum and carbon black to bring structure and depth. At the centre of it all is Warm Punch — that vibrant coral accent that adds energy and personality to my work. It reflects the way I design: expressive, purposeful, and always with intention.

The square graphic element with soft curves plays a subtle but meaningful role in my visual identity. Its structure represents clarity and order, while the rounded corners bring a sense of friendliness and approachability — which honestly feels like me. It shows up in my layouts, in my typography, and in the way I frame things. It’s more than just a shape — it’s a design language that reflects how I think, how I feel, and how I create: with confidence, curiosity, and connection.

More Than a Name

The Kiana Sua logo is a bold reflection of my identity as a designer — structured, expressive, and intentionally crafted. Built entirely from a soft-edged square, each letter blends geometric precision with personality. The ‘K’ acts as a key unit of measure, bringing rhythm, clarity, and consistency across the system.

My colour palette strikes a balance between warmth and strength: soft bone, smoky plum, carbon black, and clean white — all grounded by Warm Punch, a vibrant coral that adds energy and character.

This brand captures the heart of how I design: with curiosity, clarity, and a bit of spark. Confident, approachable, and always with purpose.